Background
The Challenge
Low viewer retention.
No internal mechanism to keep audiences watching multiple videos.
Underperforming video monetization.
Despite consistent ad inventory.
Static user experience.
All visitors saw the same content without personalization or automation.
They needed a smarter, automated and scalable solution to increase engagement, extend watch time, and unlock new revenue from existing content — without increasing manual workload.
The Solution: Minute.ly’s AI-Driven Video Suite
Circle City Broadcasting implemented two of Minute.ly’s core AI video solutions across desktop and mobile web
Top videos
An AI recommendation engine that automatically identifies and promotes the most relevant and trending clips across the site. By surfacing context-aware video suggestions, Top Videos kept users watching longer and drove significant recirculation within WISH-TV’s pages.
Auto Video Previews
AI-generated motion previews replaced static thumbnails, automatically displaying the most engaging few seconds of each video. This feature captured attention instantly, increasing CTR and overall video consumption without requiring manual editing or curation.
Bringing Broadcast Video to Vertical
The Results: Engagement and Revenue Transformed
Within three months of going live, WISH-TV saw substantial improvements across engagement and monetization metrics.
Performance Growth (Before vs. After Integration)
+897%
Video Impressions
+446.8%
Net Revenue
+5.6 pts
Click-Through Rate
44.7x
Engagement Rate
Platform Engagement
Engagement by Content Type
Weather
+12.5% higher than average
Highest engagement
Lifestyle
+9.0% higher than average
Strong engagement
News
4.4%
Strong baseline performance
Sports
Slightly below average
Consistent interest
The Impact
“Minute.ly has significantly improved how our audience interacts with video content. We’ve seen measurable increases in session duration, ad performance, and overall revenue — all achieved through a seamless, automated process.”
Conclusion
With Minute.ly, Circle City Broadcasting successfully transformed its digital video experience — driving stronger engagement, higher retention, and a dramatic increase in revenue. AI-powered recommendations and automated previews turned their existing video library into a self-sustaining growth engine.